Hospitality Photography in Ghent: Capturing the Colourful Soul of a Luxury B&B

Hospitality photography of a breakfast spread with croissants, cake, fruit, and coffee pods is laid out on a wooden table. The scene is set against a light green wall with decorative pendant lights.

Some interiors have a way of telling a story before you even start photographing them. This luxury B&B in Ghent was one of them, with each room bringing a different colour palette, mood and personality to the property.

I was brought in to create a new collection of hospitality photography that would capture this individuality. Polo, the owner, has a real love for colour, and it shows throughout the property. From the rich tones of Arabic Blue to the warmth of Nordic Orange, every room tells its own story. My goal was to capture these different atmospheres while creating a cohesive series of images that felt connected.

Hospitality photography of a modern bedroom with a wooden bed frame and a white duvet. A side table next to the bed holds decorative items.
Hospitality photography of a modern metal chair with a pink pillow sits next to white plantation shutters.

Finding the Right Atmosphere

One of the things I enjoy most about hospitality photography is finding the right visual approach for each property. Rather than applying the same style to every interior, I like to take the time to understand what makes a place special and let that guide my decisions.

For this B&B, the challenge was to balance the strong colours and individual character of each room without losing the overall consistency of the photographs. I wanted the colours to stand out, while keeping the images warm, inviting and natural.

Hospitality photography of a close-up view of a neatly made bed with textured pillows. A brass adjustable wall lamp is mounted above the headboard, casting a warm glow.
Hospitality photography of a modern bathroom sink area features a black faucet with running water, toiletries, and orange towels. A round mirror hangs above the sink.

Embracing the Available Light

The location of the B&B brought another challenge. Situated in the heart of Ghent, surrounded by neighbouring buildings, most of the rooms receive very little natural daylight. The breakfast room was the exception, offering a brighter space with more daylight coming in.

Instead of trying to make every room look brighter than it really was, I decided to embrace the available light and work with the atmosphere that was already there. The cosy bedside lamps became an important part of the visual approach, adding warmth and intimacy to the bedrooms. This warmer look also complemented the colourful interiors, helping each room feel inviting without losing its own character.

Hospitality photography of a decorative blue bowl sink sitting atop a rustic wooden vanity with an ornate brass faucet. A light blue towel hangs below the vanity.
Hospitality photography of a warm softly lit bedroom corner featuring a bed with decorative pillows and a blue throw. A rustic wooden stool and a wall-mounted lantern complete the cozy ambiance.

Where Colour Meets Character

As a hospitality photographer, I wanted the images to reflect the same feeling I experienced while walking through the property. Not every room needed to look the same; in fact, the contrast between them was exactly what made this place so distinctive. The challenge was to preserve those differences while creating a collection that felt balanced as a whole.

The result is a series that celebrates Polo’s playful approach to interior design, showing how colour, carefully chosen details and thoughtful lighting can shape the experience of a space. For me, that is what makes photographing boutique hotels and unique B&Bs so rewarding: every project comes with its own character, and no two visual stories need to be alike.

If you are are looking for a unique stay in Belgium, discover more about Petit Prince at B&B Petit Prince.

Hospitality photography of a folded orange towel lies on a stone surface next to a small wooden bowl. A small brown packet containing a comb is placed on top of the towel.
Hospitality photography of a dark wooden door stands next to a light-colored wall. A decorative lantern hangs above a woven basket on the floor.
Hospitality photography of a rustic wooden table with a blue bottle, vase, and glasses is placed in front of a large shuttered window. A green blanket is draped over a wooden stool next to the table, and an orange sofa sits in the corner.
Hospitality photography of a made bed with pillows and a headboard is illuminated by wall-mounted lights. A vanity area with towels and a hairdryer are visible on the right.
Hospitality photography of a cozy bedroom featuring a wooden four-poster bed with white linens and decorative pillows. The room is softly lit by bedside lamps and a bright light from an open doorway.
Hospitality photography of a rustic kitchen and dining area featuring a wooden table with stools and chairs, set against a backdrop of wooden cabinets and a brick accent wall. A large window reveals lush green trees outside, creating a bright and airy atmosphere.

Junio Tenorio da Silva

I’m a Hospitality Photographer inspired by thoughtful design, natural light, beautiful materials and the small details that make a space feel unique. My approach is simple: I take the time to experience a place before I photograph it, looking beyond what is immediately visible to capture its mood and personality.

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